News: Bellagreen acquired by Ampex

July 25, 2022

Ampex Brands, owner of Au Bon Pain and a Yum Brands and 7-Eleven franchisee with over 500 locations, has acquired Bellagreen, an American bistro concept with locations in Houston and Dallas. Both companies are based in the Dallas area.

"From the first time we set foot in a bellagreen, we knew it would be the perfect addition to the Ampex family," Ampex CEO Tabbassum Mumtaz said in a company press release. "bellagreen is pioneering a new path for the fast casual industry and we look forward to introducing this brand to every major city in the U.S."

Ampex acquired Bellagreen from Bellagreen Holdings and is keeping Erik Bednar and Silvestre Reyes in their roles as regional operator and director of culinary, respectively. Ampex Chief Financial Officer Eric Easton and Vice President of Growth and Strategy Sameer Mumtaz will play integral roles in the strategic direction and operations for the brand..

"We designed bellagreen to make life and Earth more beautiful with every meal we served," Jason Morgan, Bellagreen CEO, said in the release. "We are passing the baton to a powerful organization that can grow the brand while retaining that authenticity."

Bellagreen believes in doing its part to reduce the ecological footprint by using water-saving devices, alternate power sources, sustainable food and furnishings and reducing waste.

"Guests expect more from their favorite restaurants, and rightly so," Mumtaz said in the release. "bellagreen meets customers where they are, with healthy, customizable options delivered with near-perfect execution. We look forward to serving its discerning, loyal customers."

Since Ampex' acquired Au Bon Pain last year, the band has tripled its catering revenue and is opening locations this year.

Morgan Kingston Advisors acted as the exclusive sell-side adviser to Bellagreen; Tucker Ellis represented Ampex and Wyrick Robbins represented Bellagreen. Financial details of the detail were not disclosed, but it was finalized on July 18.